fashion:tag

One late afternoon the telephone called. Hello? Silence.

"- It's Carin. We just love your work and could really use your help."

Well, it was actually CW's manager who called, but let's pretend this way, it's much more fun. It was my first encounter with Carin Wester, who turned out to be one of the lovelies persons I've worked with. The brand had increasingly grown tired of their old look and was in desperate need of new fresh ideas. Together we set out to shoot the AW12 collection. It turned out real, raw and just lovely.